Overview
The summer of 2025 was when I decided to go all in on Bloom. Before a single line of code got written though, I made myself a promise: talk to real people first. That was the biggest thing I took away from the last time around, and I was not about to make the same mistake twice.
This was Bloom's second act. We were going to do it differently, and we were going to do it right.
Contribution
Product + Engineering
Team
Ruthvik Jonna
Aditya Naidu
Date
June 2025
Process
So that is exactly what I did. I spent the first few weeks reaching out cold to sustainability managers, consultants, and business operators, trying to understand what they actually struggled with day to day. Most people ignored me. Enough did not.
One thing kept coming up across almost every conversation. Their data was everywhere. Spreadsheets, accounting tools, internal systems, all completely disconnected with no easy way to bring it together. So we built something to fix that. Fast interviews, fast builds, fast feedback, and in 17 days we had a platform that could pull from all those different sources and consolidate everything into one clean view.
Three companies expressed real interest. But when we got into the details, they all wanted something built specifically for their own situation. That is when I realized we were not building a product. We were being asked to do consulting, and that was a very different thing.
Outcome
Seventeen days, three MVPs, and another pivot. It stung a little less this time because we caught it early.
The conversations from that summer were not wasted though. Every one of them taught us something about where the real pain was, and that clarity is what pointed Bloom toward what we built next. Sometimes the value is not in what you built. It is in what you learned along the way, right?