Overview
After the middleware pivot, something kept bothering me about the whole space. Most of the companies I had talked to were not actually trying to solve climate problems. They were navigating compliance, and some were genuinely just looking for ways to appear compliant without changing much at all.
That distinction stuck with me more than anything else from that summer. ESG reporting and actual climate work were not the same thing, and once I saw that, I could not unsee it. So Bloom changed direction entirely.
Contribution
Product + Engineering
Team
Ruthvik Jonna
Aditya Naidu
Date
June 2025
Process
We stopped thinking about compliance and started asking a different question. If the actual goal was climate impact, not just optics, what would that software look like?
So we built a platform using satellite data from NASA and climate simulations to help organizations figure out where real interventions, like planting trees, removing carbon, or treating soil, would actually move the needle. Within about ten days we had an interactive globe, real climate data, and early simulation tools running. Truthfully, it was the most ambitious thing we had built inside Bloom.
At the same time I kept talking to people in the climate world, and the message kept coming back the same way. A Managing Director at Apollo Global Management was generous with his time but honest about the reality. Money in the U.S. was drying up, and the political environment was making it hard for even well-funded organizations to move forward.
Outcome
That conversation was really the beginning of the end. My co-founder and I had spent two years on climate inside Bloom, and the market was not moving with us. I had also skipped a traditional internship to build full time that summer, so the pressure was real in a way it had not been before.
At the time, AI felt like where the momentum was. We both had the background for it, and for the first time in a while it felt like there was wind behind us instead of in our face.
So we made a tough call. We pivoted industries entirely. And honestly, a lot of the problems we had been wrestling with in climate ended up following us straight into AI anyway.